I specialize in oyster culture, industry trends, and consumer education, with a focus on branding, marketing, and content strategy for aquaculture businesses. With a background in seafood marketing and a deep understanding of the global oyster trade, I analyze market positioning, competitive dynamics, and consumer perception to help businesses differentiate and grow. My expertise spans storytelling, sustainability discussions, and the evolving role of oysters in gastronomy. As the founder of In A Half Shell, I engage with oyster farmers, chefs, and industry leaders to explore best practices, emerging trends, and market opportunities. I also develop educational programs and lead discussions on oyster appreciation, service excellence, and industry innovation. Passionate about bridging the gap between producers and consumers, I provide strategic insights that elevate brand narratives and expand market reach. My work blends investigative analysis with engaging storytelling to enhance awareness and appreciation of oysters worldwide.

E-Mail: julie@oystermasterguild.com
Web: https://www.oystermasterguild.com